MASTERCLASS - The Art of Minimalist Marketing

Are you spreading your resources of marketing time, energy, and money too thinly and failing to have impact anywhere? Join me to discover the are and benefits of minimalist marketing.

Tickets:

• 10 free early bird tickets are available for all our events. (First come, first served).
• The standard ticket price is £10.
• Subscribing members may book a free ticket.
• Students and those currently unemployed may join for £5. (We trust and support.)
• Or book a ticket for what you think it's worth (minimum £2).

Join us as a full member for just £10 per month (or £100 per year) for free access to all our events and membership benefits that far outweigh the cost of subscription.

I've been in marketing and business development for over 25 years and have often worked with people and organisations who find themselves in exactly this tricky situation.

In Don Draper's 1950s Madmen days, there were just a few channels they could use to reach their clients' audience. TV, radio, outdoor and print mainly. No digital channels.

It's different today and we are bombarded with options. Many of us try to make an impact in all them and fail to achieve acceptable levels of return in any of them.

So, whether you are an arts and culture freelancer, solo practitioner or consultant, or a medium to large sized organisation in our sector, join me to learn how to focus your resources first where they can have the biggest impact.

You will learn how to choose just one product or service, one small viable audience for that service, and just one channel to use to reach them.

It's both terrifying and liberating, but it works.

As the marketing philosopher Seth Godin teaches us, "Find your smallest viable audience, become the best option for it, and reach them where they spend most of their time."

At the end of our masterclass we'll have an after-party for open networking during which we will all connect with each other on LinkedIn.

Mark

Mark Walmsley FRSA AGSM

Chief Culture Vulture

Arts & Culture Network

www.ArtsAndCultureNetwork.com

mark.walmsley@ArtsAndCultureNetwork.com