ON DEMAND: "How to Embrace Uncertainty" with Sam Conniff.
- Mark Walmsley FRSA AGSM
- Dec 19, 2025
- 2 min read
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On 18th December 2025, best-selling author Sam Conniff gave us a fascinating 10-minute talk on the link between uncertainty and creativity.
“Thank you so much for this amazing session. I’ve just joined as a full member! Thank you again Sam for such an inspiring talk. Merry Christmas all !!” (Simona Gorin)
“Thanks for a fantastic introduction to your work Sam. I’m purchasing the book for sure!” (Oli Cohen)
“Wonderful presentation and meeting. Thank you, Mark and Sam!" (Rahti Gorfien)
“I’ve preordered the book Sam.” (Katie Rose)
“Thank you so much! I look forward to reading the book.” (Nikki Reimer)
“Great talk Sam.” (Colin David Reese)
Watch Sam's 10-minute talk here:
Sam's book, The Uncertainty Toolkit is published on 1st January 2026.
The Uncertainty Toolkit by Sam Conniff (with Katherine Templar Lewis) is an evidence-based self-help guide on how to live better with uncertainty rather than being paralysed by it.
The book draws on the world’s most extensive study into “uncertainty tolerance” (conducted with researchers from University College London) to explain the science of how people respond to the unknown and how that response can be improved.
Using insights from both cutting-edge research and real stories from “uncertainty experts” — such as former gang leaders, addicts, refugees and hostages who have thrived in extreme ambiguity — the authors provide practical tools, exercises and a structured blueprint for turning unpredictability into personal and professional growth.
By building greater tolerance for uncertainty, readers learn to feel calmer, worry less, make better decisions and deepen their confidence and connection with others in a rapidly changing world.
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Mark Walmsley FRSA AGSM
Chief Culture Vulture
Arts & Culture Network
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