PARELA -the chronology of customer engagement for arts and culture organisations.
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I recently gave a talk on PARELA, the chronology of customer engagement to guests of Procubate, an accelerated business incubator co-founded and directed by ACN full member Sindre Kaupang.
In it, I took attendees through my 6 stages of customer engagement from Perception to advocacy.
You can watch the video here.
And here is my presentation:
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Mark Walmsley FRSA AGSM
Chief Culture Vulture
Arts & Culture Network