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PARELA -the chronology of customer engagement for arts and culture organisations.

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I recently gave a talk on PARELA, the chronology of customer engagement to guests of Procubate, an accelerated business incubator co-founded and directed by ACN full member Sindre Kaupang.

In it, I took attendees through my 6 stages of customer engagement from Perception to advocacy.

You can watch the video here.

And here is my presentation:

PARELA Presentation
Download PDF • 1.85MB


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Mark Walmsley FRSA AGSM

Chief Culture Vulture

Arts & Culture Network

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