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PARELA -the chronology of customer engagement for arts and culture organisations.

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I recently gave a talk on PARELA, the chronology of customer engagement to guests of Procubate, an accelerated business incubator co-founded and directed by ACN full member Sindre Kaupang.


In it, I took attendees through my 6 stages of customer engagement from Perception to advocacy.


You can watch the video here.


And here is my presentation:


PARELA Presentation
.pdf
Download PDF • 1.85MB

 

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Mark Walmsley FRSA AGSM

Chief Culture Vulture

Arts & Culture Network

www.ArtsAndCultureNetwork.com

mark.walmsley@ArtsAndCultureNetwork.com

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