Webinar: The 4Cs of Effective Networking - On demand
- Mark Walmsley FRSA AGSM

- Feb 20
- 2 min read
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On Thursday 19th February 2026 Dr Oudi Abouchacra gave us his 4Cs of effective networking in a speed webinar.
Watch his talk below and the speed introductions by our members and guests.
Oudi, a best-selling author and keynote speaker, shared insights on effective networking, challenging the traditional "know, like, and trust" model by introducing the "Four C's" framework: Competence, Credibility, Clarity, and Connectivity.
He emphasised that competence gets one's foot in the door, while credibility and clarity keep them in the room and conversation, respectively. Connectivity, he argued, might be the most important C, as it signals a person's level of connection and access to a broader network.
Oudi's presentation highlighted the importance of clear communication and the need to signal these qualities to secure success. He shared his personal journey from being a poor networker to becoming a successful business owner and coach, attributing his success to effective networking.
Oudi's talk:
At each of our events, I give everyone the chance to introduce themselves brielfy, without taking a second breath! Who are you, where are you, and what do you do?
Watch our members and guests introduce themselves below and if you'd like to connect with anyone you hear from, please refer to the chat file for contact details or ask me for an introduction.
Meet the guests:
Event chat file:
Find our schedule of future free events here.
Join the Arts and Culture Network as a full member for "done for you" profile, network, career, and/or business development support for just £10 per month. Cancel any time.
Here are some of our full member testimonials:
"Had to write and say a huge thank you for the networking sessions you are running. Met some great people today, thank you so much."
"Great speed networking session today - I really enjoyed it and got some really relevant and valuable connections!"
"I've just joined!! £10 a month for a 1:1 business growth session, free networking, and access to all the events (on top of everything else!)?! This is INSANE value for money Mark and I'm so grateful for everything you've done to build such a supportive network of likeminded creative professionals."
Mark Walmsley FRSA AGSM
Chief Culture Vulture
Arts & Culture Network




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