Clare White
Author and founder of Connected CX
I’m Clare White, and I love unpicking messy business challenges and helping teams find clarity. Beyond my book and consulting work, I’m an energetic workshop host, a keen networker, and I believe work should be both purposeful and enjoyable.
My book, You’ve Got the Power: Six Principles for Business Success, grew out of 25 years of working in grocery retail, customer loyalty, shopper activation, and marketing communications. I wrote it because I kept seeing the same struggles: businesses with great ambitions but no clarity, teams full of talent but stuck in silos, and customers slipping away because strategies never got embedded.
As an author, I wanted to give leaders and teams something different: a book that was clear, practical, and even a little funny. Business writing can be dry—I wanted to write something people would actually enjoy reading, while still giving them tools they could apply the next morning.
Alongside my writing, I run Connected CX, where I help scaling SMEs retain more customers, reduce churn, and grow sustainably. I work as a fractional Chief Customer Officer, deliver audits, run leadership workshops, and use tools like journey mapping and Everything DiSC® to make businesses more human and connected.
For me, being an author and a consultant go hand in hand. The stories in my book come from the real businesses I’ve worked with, and the frameworks I use in my consulting are the ones I share in my writing. Both are about the same mission: helping businesses grow by putting people—customers and employees—at the heart of everything.
When not doing all this, I spend far too much time on airplanes travelling to do shows as a DJ,
