Rachel Shelmerdine
The Design Industry Whisperer
I’m Rachel Shelmerdine, founder of Alchemy Inside. I help people navigate change, identity and purpose through coaching and facilitation that’s practical, honest and designed to create clarity without the usual noise.
Through my work at Alchemy Inside, I create space for people to pause, reflect and properly think—something that often gets lost in the pace of everyday life. I work with individuals and groups who feel stuck, are questioning their direction, or know something needs to shift but aren’t quite sure how.
See my main profile here.
My background includes time in corporate environments, which means I understand the pressures, expectations and realities of modern working life. That experience shapes how I work now—keeping things grounded, relevant and focused on real outcomes rather than abstract ideas.
In coaching sessions and workshops, I focus on helping people explore identity, navigate transitions and make clearer decisions. I’m less interested in quick fixes and more interested in what actually works long-term. That often means asking better questions, challenging assumptions and getting comfortable with a bit of uncertainty along the way.
The work isn’t about having all the answers—it’s about creating the conditions to find the ones that genuinely fit.
