Tina Colby

After many years working in advertising and marketing, I became increasingly interested in why so many adults lose confidence in their creative abilities despite having been naturally curious, imaginative, and inventive as children. Today, through my work with Refound, I help individuals, leaders, and organisations rediscover the creative thinking skills that already exist within them.

I believe creativity is one of the most important human capabilities we possess, particularly in a world increasingly shaped by technology and artificial intelligence. Creativity helps us solve problems, navigate uncertainty, generate new ideas, build stronger organisations, and create more fulfilling lives.

My work focuses on helping people overcome limiting assumptions, embrace curiosity, think differently, and reconnect with their natural capacity for innovation. I am particularly interested in leadership, organisational culture, learning, human potential, and the ways creativity can help people and organisations thrive.

Through the Arts and Culture Network, I look forward to connecting with fellow creatives, leaders, educators, innovators, and anyone interested in unlocking greater creativity in themselves and others.