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"How to Be Unforgettable" — Watch On Demand

3 days ago
2 min read
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Did you miss our 20-minute ACN Live Short on "How to be Unforgettable"? Watch it here.


If someone meets you today, what will they remember about you tomorrow?

There are thousands of talented people doing something similar to you.

So what makes you memorable?


In this practical 20-minute ACN Short, Mark Walmsley FRSA AGSM explores how to make the real you easier to remember — without shouting louder, becoming someone you're not, or inventing some ghastly “personal brand” persona.



You'll discover two simple ideas:


The Operator Word — the unexpected word or short phrase that creates curiosity and earns you the next question.


The Picture Hook — the distinctive characteristic, story, expertise, approach or point of view that gives someone's memory something to hang onto.


And how to put them through three simple tests:

Clarity. Brevity. Wit.


For example, which are you more likely to remember?


“I'm an accountant specialising in financial management and advisory services…”

or:


“I count other people's money.”


Exactly.


The objective isn't to tell people everything about you.


It's to give them enough to make them want the next bit.


I hope you enjoy it.


Here are my slides as a PDF:



Up next ...


How to be Unforgettable

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Mark Walmsley FRSA AGSM

Chief Culture Vulture

Arts & Culture Network

 
 
 

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