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John Wallace - sales guru and musician.

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Meet John Wallace.

John Wallace, sales guru and musician.

Meet John Wallace, a distinguished sales guru and accomplished musician, renowned for his innovative Agile Success methodology.

John is a full member of The Arts and Culture Network, based in Essex in the UK and I had the pleasure of interviewing him recently. You can watch those interviews below. Expect surprises and anecdotes.

John has dedicated over 16 years to transforming organisations by shifting their focus from selling to facilitating customers' buying processes.

His natural and intuitive approach fosters robust revenues through close, mutually beneficial relationships. With a rich background spanning multiple sectors, including IT, Software design, Accountancy, Web Design, SEO, and Holistic Health and Wellbeing,

John has been instrumental in the success of clients ranging from multi-million-pound corporations to aspiring entrepreneurs. His extensive experience encompasses senior roles in Business Development, Customer Success, Account Management, and Sales for blue-chip ITC organisations.

Before founding TS3, John spent over a decade cultivating C-suite relationships and crafting multi-million-pound solutions for prominent organisations such as BP, GE, Aventis, BASF, Liberty of London, and prestigious football clubs like Arsenal and West Ham.

Beyond his prowess in the business realm, John is an active musician and a published composer of Musical Theatre, boasting a diverse musical pedigree. From singing as a soloist at London's Royal Opera House to creating sweeping cinematic vistas and ambient ethereal spaces, his compositions tell emotive stories that resonate with audiences.

John's musical journey has resulted in two published musicals, with more in the pipeline, showcasing his ability to fuse classical and rock influences seamlessly.

As a sales and business growth expert, John specialises in re-energising sales efforts. Leveraging his Agile Success methodology, he collaborates with executives, business owners, and teams to increase high-value sales. With a distinctive blend of sales and business development expertise, along with his musical composition and stage performance background, John brings fresh ideas and skills to core business, sales, and marketing activities.


Clients commend John for his "human" approach to selling, describing him as approachable, creative, knowledgeable, and personable. His positive, engaging, and enjoyable sessions have been a godsend to many.

Connect with John:

If you're seeking to optimise sales, John invites you to connect and explore how his expertise can benefit your organisation.

Learn more about his fractional sales and business growth services at Reach out to John directly at

John Wallace is not just a sales guru; he's a dynamic creative force, seamlessly blending sales excellence with musical artistry. His Agile Success methodology and multifaceted experience make him a valuable asset for organisations aiming to enhance their sales performance and foster enduring relationships with their customers.

Enjoy the videos below. It was great fun recording it them.

A deep dive into John's work.

John's arts and culture hot top ten.

The This or That game with John Wallace.


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