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Meet Alex Deadman - Gifted ticketing and music festival pioneer.

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Meet Alex Deadman.


Meet Alex Deadman, a true Sheffielder whose roots in the music industry run deep,


I had the pleasure of meeting Alex and you can watch our interview here. Learn about his arts and culture top ten and watch our This or That game above.


Infused with an early passion for jungle music in the early '90s, Alex's journey has seen him wear multiple hats as a DJ, MC, and promoter. His foray into the professional realm began at the age of 16 when he took on the role of managing the box office at the acid-techno-trance event, Headcharge.


Throughout his career, Alex has left an indelible mark, collaborating with prominent organisations such as Drum & Bass Arena, Tramlines Festival, Under the Stars (a disability arts charity), Sheffield City Council, and Tickets for Good.


His expertise lies in consultancy, PR, strategic communications, and marketing, showcasing a multifaceted approach to the dynamic landscape of the music industry.


Currently serving as the Director of Strategic Communications at Tickets for Good, an innovative online platform, Alex spearheads a mission to connect live event partners with a community of recipients, including NHS workers and charities, fostering a culture of generosity within the industry.


At the heart of Sheffield's vibrant music scene, Alex takes on the role of Head of PR, Marketing, and Event Planning at the renowned Tramlines Festival. This annual music extravaganza held in Hillsborough Park is not just an event but a celebration deeply rooted in the city's heritage.


With a commitment to honesty, inclusivity, and pride, Tramlines transcends boundaries by championing arts, culture, food, comedy, and performance. Alex's leadership has played a pivotal role in making Tramlines one of the North's premier weekenders, as recognised by CLASH MAGAZINE.


With Alex Deadman at the helm, Tramlines Festival continues to evolve, setting new standards and enriching the cultural fabric of Sheffield and beyond.


You can reach Alex by email here and the Tramlines website is here.


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