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Sarah Dowd - Tricolor Collective Founder and Podcast Host.

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Meet Sarah Dowd, strategically developing creative projects.


In this interview, Mark invited Sarah to create her own fantasy cultural year from the answers to some easy questions where there are no wrong answers. Enjoy her journey below.


Sarah Victoria Dowd isn’t just someone who talks about preserving the past — she helps it thrive. As Managing Director of Tricolor Associates and based in Cambridge in the UK, Sarah combines a historian’s curiosity, a strategist’s sharp mind, and a touch of audacity, specialising in heritage, science and arts projects that don’t just collect dust but make real impact.


With a BA in History from McGill University, followed by an MA in International Media & Communications at Goldsmiths and a CIM qualification in Arts Marketing, Sarah has spent over twenty years crossing continents and sectors to help heritage sites tell better stories.


She’s a registered consultant and monitor for both the Wellcome Trust and the National Lottery Heritage Fund, meaning she knows what funders look for — and how to deliver it.


From regenerating museums and cathedrals to shaping visitor experiences, she’s built a reputation for turning ambitious ideas into well-managed, audience-loving realities.


Her favourite day? When a client walks out of a funder meeting with that look of “we did it.”


She believes in Universal Design—not as a buzzword, but as a tool to make heritage accessible to all.


Sarah leads Tricolor with passion, precision, and plenty of laughter. Whether she’s sketching out a business plan, organising an interpretation exhibit, or mentoring others in project resilience, her focus is always on making people and places flourish. If heritage had an inspiring melodramatic lead, it might just be Sarah Victoria Dowd.



Sarah's Fantasy Cultural Year ... with a magic wand and time machine at hand.



Watch our interview above ... here's a summary:


🚀 Global Culture Project


  • A fictitious Canadian foundation invited Sarah to travel the world for a year

  • Mission: create a league table of how societies blend history, heritage, arts, and culture.

  • The Perks? A book deal, TED Talk, global lecture tour, TV crew following the journey

  • Wants to start in Los Angeles, spotlighting cultures at risk


🎶 Music, Dance & LA Vibes


  • Big fan of reggae and rocksteady (still regrets missing Bob Marley live)

  • Loves 1940s dance styles – especially the sailor dance from Hail, Caesar!

  • Fantasy: LA night out → dance performance with Earl Hines + dinner at a local Mexican spot

  • Noted LA’s cultural importance amidst shifting US politics


👩‍🎨 Women, Art & Global Futures


  • Dreams of projects amplifying women’s voices in Afghanistan

  • Imagined future scenarios:

    • Kabul hosting women’s synchronised swimming world championships

    • Mumbai VR gallery → fully immersive art experiences


🎨 Chagall & London Plans


  • Both admire Marc Chagall; Sarah owns one of his lithographs

  • Planned a week of London culture: historic music, theatre, West End shows, opera, and film


🎬 Cultural Weekend Agenda


  • Angels in America (play)

  • Fiddler on the Roof (West End musical)

  • Ariadne auf Naxos (Royal Opera House)

  • Plus a cinema trip to see Christopher Nolan’s Dunkirk at IMAX – with hopes of inviting Nolan himself to chat about it.

Explore more about Sarah Dowd here:



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Mark Walmsley FRSA FCIM AGSM

Chief Culture Vulture

Arts & Culture Network


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Chief Culture Vulture

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