Sarjan Ram - The creative catalyst.
- Mark Walmsley FRSA AGSM
- 1 day ago
- 9 min read
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Meet Sarjan Ram - Founder & Creative Director of Beach Haus Creative Boutique.
In our interview, I invited Sarjan Ram to create his own fantasy cultural year. Enjoy his response below.
Sarjan Ram is a strategist, creative director, and cultural innovator whose work lives at the intersection of commerce, culture, and consciousness.
Based in the UK, he is the founder of Beach Haus, a consultancy and cultural brand that operates as both a design-led experiment and a spiritual creative engine, rethinking how art, business, and society connect.
Born in Oxford, a city shaped by cosmopolitan traditions and academic rigour, Sarjan grew up in an environment that cultivated intellectual curiosity and creative exploration.
This grounding instilled in him a belief that ideas and imagination have the power to shape societies. Professionally, he built a career in enterprise strategy, marketing, and global brand development, working on projects spanning market analysis, consumer insight, innovation, and international expansion.
Alongside this, he pursued personal interests in the liberal arts, philosophy, and spirituality—an intellectual life that balanced analysis with meaning, and commerce with beauty.
Beach Haus emerged as the point where these two paths converged. Initially launched as a disruptive gallery concept that staged exhibitions in design-led residences rather than traditional spaces, it quickly earned awards and recognition for its innovation. Over time, it evolved into a high-concept consultancy working with select clients and collaborators at the edge of art, technology, and avant-garde expression.
As founder and creative director, Sarjan leads every element of Beach Haus, guided by the principle that creativity is a sacred act capable of shifting perception and inspiring transformation. The consultancy’s ethos is rooted in reciprocity, unity-consciousness, and spiritual truth, treating culture not as commodity but as a vessel for meaning.
Beach Haus has collaborated with more than thirty artists across fine art, ceramics, illustration, digital-first media, and AI, including practitioners represented by Tate Modern and the Saatchi Gallery. Each partnership is treated as a dialogue rather than a transaction, a co-creation that aspires to resonance and depth.
His work has been recognised with a Fellowship of the Royal Society of Arts, awarded for contributions to creativity and society, and Beach Haus itself has won multiple awards for disruptive innovation in the gallery and contemporary art world. Today it is regarded as a pioneer in AI-led creativity and visionary storytelling.
For Sarjan, such milestones are less achievements than waypoints on a broader inquiry into how heritage, wisdom, and spirituality can inform modern strategy and cultural expression. He believes that society is on the cusp of a new age of enlightenment, in which technology and creativity must exist in dialogue with enduring human truths.
Beach Haus functions not only as a consultancy but as a living research project exploring how art and commerce, tradition and modernity, can converge.
Though his outlook is global, Sarjan remains a private individual, allowing Beach Haus to embody his intellectual and creative journey. Known for his ability to connect ideas across disciplines, he describes his “superpower” as the capacity to think ambidextrously.
From Oxford roots to a Fellowship of the RSA, Sarjan Ram has built a career that fuses strategy, imagination, and spirituality. Through Beach Haus, he continues to pioneer a vision of creativity as sacred, culture as transformative, and innovation as a path to truth.
Sarjan's Fantasy Cultural Year ... with a magic wand and time machine at hand.
What’s your favourite building and why?
That’s impossible to narrow down to one! I’m drawn to historical buildings that carry layers of geometry, symbolism, and mystery.
I appreciate the boldness of art deco, the cultural density of London’s architecture, and any building that feels like it has stories etched into its history.
One place I’m particularly fond of is The Wolseley in Mayfair. Built in 1921 is a striking example of art deco design with sweeping marble, geometric detail, and dramatic proportions. I admire how it carries its history forward with elegance while still feeling vibrant and alive.
More broadly, beauty can be found everywhere: in old churches, Bloomsbury townhouses, South of France châteaux, and the vibrant colours of Indian homes. All different, but each has its own sense of character and wonder. I feel most at home in historical places; they resonate with me humanistically, as though they carry echoes of all the lives lived within them.
Imagine you are sitting at a pop-up bar in sight of that building enjoying the view. It’s 6pm, sunny, and warm. There is a drink on the table beside you. What is it?
It depends on the mood and the company! An espresso martini, a Bordeaux if it’s a long conversation, or a Negroni if I’m feeling playful. But always with good chat and company.
I especially like red wine that has been allowed to breathe in a carafe for a day. It transforms into something smooth, complex, and satisfying. Yummy.
Also, on the table there is a book. What book would we find there?
Where do I start. I read every day: books, journals, and white papers, because I have not watched TV or films in 15-20 years. Literature and radio are my nourishment.
A few books that have influenced me include:
Prometheus Rising by Robert Anton Wilson
Distinction by Pierre Bourdieu
Status Anxiety by Alain de Botton
The Prince by Machiavelli
Hegarty on Advertising by John Hegarty. Actually met John at one of his book talks about 15 years ago. Nice chap.
Alongside these, I have a trove of rare, spiritual, and esoteric works that I consider priceless. Beach Haus itself is built on this lifelong learning and development.
5. What would the subject of your global research project be?
I would explore how spirituality and ancient wisdom shape the modern world through art, craft, and cultural heritage. For me, the most powerful art always carries echoes of the sacred. Somehow, we have become detached from reality and from our core, and I believe this disconnection lies at the heart of many of the challenges we face today.
The slow loss of morality and of a higher order has created a sense of decay and degradation. Much of contemporary life feels synthetic, and I have always felt a stronger affinity with the timeless and enduring than with the fleeting fashions of the present.
Beach Haus Creative is, in many ways, a lifelong research project. entwining the beauty of the traditional into the modern, weaving history, esoterica, and philosophy into strategy and creative expression.
I believe we are on the verge of a new age of enlightenment, and scholars I have spoken to share this view. The deepest wisdom has always been with us, though often shrouded or withheld. Now, in the information age, these ideas are resurfacing. The true revolution is not technological but inner: the human project of self-understanding. The human embodiment evolution.
Okay, where would you like to start? You can choose any city in any country.
India. Or Tibet. Or Nepal. The deep folds of Asia where spirituality is not simply an intellectual pursuit but a way of life. I relate to this deeply, having had a traditional upbringing.
If I had to choose a specific place, it would be Chennai, to visit and study at the Theosophy Society in Adyar. I had intended to spend time there a few years ago to continue my development, but chose to remain in the UK to focus on Beach Haus and myself — and then the world shifted with Covid. After many years of knowledge-seeking, Theosophy and similar societies provide the kind of intellectual nourishment I value most.
That particular journey is still waiting for me.
What genre of music would you limit yourself to for 12 months if asked to?
Classical. Without hesitation. It elevates the mind, sharpens cognition, and touches the spiritual if you really tune in.
I’ve meditated with Tibetan singing bowls for years, and they carry that same resonance — a vibration that shifts the inner state. Classical piano, in particular, feels like a direct line to the soul.
I’d miss other genres, of course, but classical is the one I’d never grow tired of.
What dance-based performance would you choose to see?
A night of Cuban jazz with steel drums — colourful, vibrant, and full of warmth, with the spirit of a festival carnival. I spent nights at Ronnie Scott’s in Soho soaking up live jazz, and music and movement like that are cool. It is full of life, rhythm, and fun.
And what national cuisine would you choose for dinner?
Italian. Love the culture, the conviviality, and of course the food: simple, fresh, and shared. Add some sun, a warm evening breeze, and the unmistakable passion Italians bring to life, and you have the perfect setting. A good plate of pasta, a rustic bottle of wine, and lively conversation: that’s happiness. I do like Italians!
Choose another city and country.
Florence. I’ve visited Rome often but never Florence, and it has been on the list for years. The architecture, the art, the atmosphere.
I would like to take a few months to cross Europe by train, soaking in cities that shaped civilisation. Europe may feel unfashionable now, but for me, it remains endlessly fascinating and do like continental culture.
What sport would you like to watch or participate in?
Gymnastics: humans doing things that defy belief. And elite boxing, which I consider performance art in its purest form. At its highest level, it is amazing skill, rhythm and theatre.
Choose another city and country.
Anywhere in the South of France. Rustic châteaux, fresh bread, wine, cheese, good company — that’s my version of paradise.
In a VR art gallery, whose work would you step into and why?
William Blake. His work fuses mysticism, poetry, and visual imagination in a way that feels timeless. To step into his visionary world would be to walk through the architecture of the imagination itself.
We are spending the week together doing something cultural every evening ...
Monday: A concert you’d like to go to again or one you regret missing.
Cuban jazz at Ronnie Scott’s — pure joy. I regret never seeing Amy Winehouse live. I had plenty of chances. She was brilliant and gone far too soon.
Tuesday: A theatre play.
Twelfth Night by Shakespeare. It has everything: mistaken identities, romance, comedy, and a darkness that makes it feel timeless.
Wednesday: A West End or Broadway musical.
Paddington the Musical. It looks wonderfully fun, though I’d want to know if they serve marmalade sandwiches in the interval…!
Thursday: An opera.
Anything at the Royal Opera House. I have never been, though I was invited recently. Mozart, ideally — his music has a mix of intelligence and mischief.
Friday: A movie.
This is where I falter. I have not watched TV or films in 15 years or so. My nourishment comes from books and research. If I had to pick, I would choose something interactive or VR-based — an immersive film that allows you to step into the narrative. That would be good.
Who would you invite to your hero lunch?
Carl Jung. A man of vast intellect and even greater imagination. His work on archetypes, the unconscious, and the spiritual dimension of the psyche has massively influenced me.
And who would your guest invite?
I imagine he’d bring Freud! Their debates would be good, and two people I admire. Humans fascinate me and am sure it would be interesting over good food and wine. I was initially a admirer of Freud, but graduated to Jung, whose depth of imagination and spiritual insight is aligned to my spiritual values and life experiences.
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Mark Walmsley FRSA FCIM AGSM
Chief Culture Vulture
Arts & Culture Network
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