Carrie Reid

I've spent over a decade transforming the museum world through traveling exhibitions. With a deep passion for museums, I’ve dedicated my career to creating and managing exhibitions that travel globally, bringing diverse and captivating experiences to audiences everywhere.

My journey in the traveling exhibitions industry began with a fascination for how museums can educate and inspire. This led me to collaborate with museum professionals, designers, fabricators, and brand licensors to bring exhibitions to life.

Inspired by my Swedish heritage, I founded Dala Projects, named after the traditional Dala horse symbolizing meticulous craftsmanship and cultural pride. 

In the past ten years, I’ve worked with over 100 museums on more than 50 projects. My role involves creating, marketing, and seamlessly integrating traveling exhibitions into their new homes. I also support fundraising efforts and negotiate the best deals for my clients.

I simplify the process of selecting and planning exhibitions, offering my expertise to guide museums through every step. From floor planning to coordinating logistics, I ensure each exhibition is flawless.

I help museums develop concepts that sell, design exhibits, and manage operations to maximise their investment. My market knowledge enables me to secure the best venues and opportunities for each exhibition.

I'm committed to using my experience and connections to support the museum industry. My goal is to help museums deliver the best possible experiences, ensuring each exhibition educates and inspires.

I’m here to help your museum shine with exceptional traveling exhibitions. Let's create something amazing together!