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Meet Clint White (Marketing Maverick) and discover his fantasy cultural year.
Clint White doesn’t do boring. He doesn’t do cookie-cutter. And he certainly doesn’t do ordinary. A master of making modest budgets feel like moonshots, Clint has spent nearly three decades flipping the script on traditional marketing, bending media to his will, and helping brands- challenger, startup, or otherwise - punch well above their weight.
A Crain’s New York Business Top Entrepreneur, he’s the brains behind Tattoos, Not Brands, a book, podcast, and consultancy that challenges businesses to ditch the rigid, forgettable branding playbook and instead leave a permanent, meaningful mark.
The Origin Story: Ink Before Influence
Clint cut his teeth in marketing with a literary and cultural studies background from Virginia Commonwealth University, where he flexed his storytelling muscles in English and African American Studies.
From there, he took an eclectic route through arts, media, and strategy, because who wants a straight-line career anyway?
He honed his strategic chops at the Whitney Museum of American Art, navigated the world of movement and momentum with Martha Graham Dance Company, and even managed international tours for the Santa Fe Opera.
The Media Whisperer
By the late ‘90s, Clint was shaping how arts and culture intersect with commerce, heading marketing efforts at Eliran Murphy Group and then founding WiT Media Inc. in 2009.
Here, he built an agency that made sure every media dollar worked like an overachiever, serving clients from Luxury Retreats (acquired by Airbnb) to E*Trade, Mass Mutual, and Lincoln Center.
Not one to stay in just one lane, Clint soon launched Simple Media Buying and Political Media Buying, harnessing omnichannel strategy to create impact across e-commerce, fintech, healthcare, social impact campaigns, and beyond.
Ink Over Impressions: Tattoos, Not Brands
In 2021, Clint decided to do something different, again. He founded Tattoos, Not Brands, a full-on marketing ecosystem challenging businesses to think beyond temporary recognition and instead create lasting meaning. Through a book, podcast, and consultancy, he and his team of marketing mavericks take real-world challenges and solve them with creativity, experience, and a refusal to conform.
The Educator and Investor
When he’s not reshaping the media landscape, Clint is busy teaching the next wave of thinkers and doers. He’s designed and taught courses at The New School, NYU, and even Sotheby’s Institute of Art, covering everything from arts administration to digital marketing. On the investment side, he advises and funds ventures in fashion, fintech, housewares, and sustainability, because disruption doesn’t just happen in one industry.
The Bigger Picture
Along the way, Clint was recognised at the Social Impact Summit at the United Nations for driving social change through media. He even advised the Obama White House Office of Public Engagement on Social Impact Media.
From the opera house to e-commerce, from non-profits to political campaigns, Clint White continues to redefine how brands connect, leaving a permanent mark rather than a passing impression. Because in Clint’s world, if it doesn’t last, it doesn’t matter.
Clint White's fantasy cultural year
Guided by founder of the Arts and Culture Network, Mark Walmsley, Clint embarked on an imaginative exploration of his passions - branding, the arts and promotion.
Setting the scene
Mark and Clint discussed their shared interest in architecture, particularly concrete buildings. Mark placed Clint in the Barbican Centre in London, a concrete structure for which Clint expressed admiration. They agreed on the setting, with Clint enjoying a gin and tonic and a book about concrete architecture on the terrace of the Barbican Centre.
A Global Study in arts branding
Mark proposed an ambitious, fictitious foundation-funded one year journey for Clint: a worldwide study on the success of branding in the arts sector.
This project would involve a PA, a healthy fee, and the opportunity to give a TED Talk, lecture tour, book deal, and TV series. Clint proposed to start research in London. As part of this journey, he accepted an experimental challenge, to immerse himself exclusively in one music genre for his year of travel, choosing classical music.
Cultural Exploration & Time Travel Adventures
Their conversation turned playful as they continued to design Clint's "fantasy cultural year," with Mark wielding a magic wand and time machine.
He would then attend a dance performance, selecting Sadler's Wells Theatre, where Ballet Rombert would perform a show called "Let's surprise you." Clint expressed his interest in seeing works in progress and surprising performances, highlighting the improvisational nature of contemporary dance.
They discussed their preferences for food and sports. Mark suggested a modern Indian fusion restaurant in London, which Clint had previously enjoyed. They also planned to watch the men's final at Wimbledon.
Additionally, they discussed the possibility of visiting a new digital art gallery in the Barbican Centre, where they could experience the work of famous artists through virtual reality. Clint expressed a particular interest in the work of Agnes Martin.
Planning
Mark planned to spend a week with Clint in London. They would attend various events, including a pop or rock show, a theatre play, a Broadway musical, an opera, and a cinema. Clint expressed his desire to not program himself too much and to have a serendipitous experience. Mark then decided to surprise Clint by choosing the events for them, with Clint's preferences in mind.
Favourite Movies, Musicals, and Future Plans
Mark suggested they attend a Shakespeare play at the Globe Theatre and see Matilda again. For opera, Mark was torn between challenging pieces like Bluebeard's Castle and the classic Tosca. In film, Mark recommended the long movie, The Life and Death of Colonel Blimp.
Before leaving for the research project, Mark proposed a Hero Day where Clint could invite anyone, living or not, to a Michelin-starred South Asian restaurant. Clint chose his wife as the guest, noting her passion for creative restaurateurs and chefs.
Through this imaginative exercise, Clint's fantasy cultural year emerged as a deeply personal, intellectually stimulating, and adventure-filled journey, bridging branding, marketing, and culture.
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Mark Walmsley FRSA FCIM AGSM
Chief Culture Vulture
Arts & Culture Network
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