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"On Brand" with Mark Walmsley FCIM FRSA - Brand and marketing consultant.

Develop your profile, network, career and/or business by joining us at The Arts and Culture Network as a full member.
It's just £10 per month or £100 per year. That's just 3 fewer lattes a month.
Benefits are here. This profile is just one of them. Cancel any time.

On Tuesday 12th September 2023 I gave an 8-minute taster session of my 3-hour 121 brand discovery workshop to fellow members of my BNI Fusion business networking group in Rayleigh in Essex, England.

You can watch that short taster session here.

When not running The Arts and Culture Network, I'm a brand and marketing consultant with over 25 years' experience in a wide range of industries.

I work with students, graduates, freelancers, entrepreneurs, start-ups, shake ups and scale up businesses both large and small ... to capture and communicate what makes them special.

A brand discovery workshop is a collaborative process that helps individuals, start-ups, and organisations better understand their branding identity, personal or corporate, and how it is - and could be - perceived by their target audience. Watch ACN full member Jason Levinson's testimonial video below.

In my 1:1 workshop we explore, capture, and document what makes you or your business different, better and remarkable so that you are noticed, remembered and talked about. We'll also complete some fun and unexpected exercises to get the creative juices flowing.

You will benefit from:

  • Clarity of positioning and messaging

  • Improved alignment across your organisation

  • Greater consistency in communication

  • Enhanced reach, reputation and loyalty

By engaging in a brand discovery workshop, individuals and organisations can gain a deeper understanding of their brand, identify opportunities for growth and improvement, and create a clear vision for the future.

We'll record the session - either face-to-face or online - and you'll have a completed brand tree (example below), the key messages you need, an identifying characteristic and a blueprint for successful marketing and business development.

Download my brand discovery worksheet here:

Mark Walmsley Brand Discovery Worksheet Hi Res
Download PDF • 12.23MB

Get your brand perception right and everything you subsequently do to raise and maintain levels of awareness, engagement, loyalty and advocacy will be amplified enormously.

Learn more here.

Mark Walmsley FCIM FRSA

Brand and marketing consultant

+44 (0)7947 793 554


Why not join us as a full member? It costs about the same as 3 cups of coffee per month.

My role as the leader of our community is to help full members grow and develop their own reach, reputation, networks, careers and/or businesses, by providing enhanced and supported access to my own, including recording and publishing videos such as this one.

Here are some of our member testimonials:

"Had to write and say a huge thank you for the networking sessions you are running. Met some great people today, thank you so much."
"Great speed networking session today - I really enjoyed it and got some really relevant and valuable connections!"
"I've just joined!! £10 a month for a 1:1 business growth session, free networking, and access to all the events (on top of everything else!)?! This is INSANE value for money Mark and I'm so grateful for everything you've done to build such a supportive network of likeminded creative professionals."

Forthcoming free networking events:

Find them all here.

Mark Walmsley FRSA AGSM

Chief Culture Vulture

Arts & Culture Network

Join our future free networking events on ZOOM:

The Arts and Culture Network LinkedIn group with 44,000 members

ACN arts administration group with 22,000 members

ACN My opportunities and careers group with 8,000 members.

ACN Theatre professionals group with 4,000 members

What our members say:

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